#social media analytics
4posts
- Scoring Product Opportunities with Importance and SatisfactionCan a single score identify the features that customers consider important but are not satisfied with in social media posts? This post outlines the logic behind calculating an opportunity score and practical points to watch out for.Social Media Analytics2026-10-10#social media analytics#sentiment analysis#customer reviews#business opportunity discovery#product planning#event detection
- Social Media Analytics Research: Where Does It Stand Now?Which platforms and analytical methods are suitable for using customer opinions on social media in business decision-making? This systematic review of 57 papers examines research trends and gaps.Social Media Analytics2026-10-10#social media analytics#business intelligence#customer reviews#sentiment analysis#topic modeling#systematic literature review
- How to Track Changes in Product Opportunities with Online ReviewsCan we track month by month which product attributes are frequently mentioned in reviews but have low satisfaction? This post reads a paper on an iPad case that uses topic modeling, sentiment analysis, and TOPSIS to examine changes in product opportunity rankings.
- Finding the Product Attributes Customers Care About in Social Media PostsCan social media posts alone reveal the product attributes customers talk about and even set the order of improvements? This post follows the procedure of calculating opportunity scores from LDA topics and sentiment scores, using the Galaxy Note 5 as a case.Social Media Analytics2026-10-10#social media analytics#topic modeling#sentiment analysis#product planning#opportunity algorithm