#product planning

2posts

  1. Scoring Product Opportunities with Importance and Satisfaction
    Can a single score identify the features that customers consider important but are not satisfied with in social media posts? This post outlines the logic behind calculating an opportunity score and practical points to watch out for.
  2. Finding the Product Attributes Customers Care About in Social Media Posts
    Can social media posts alone reveal the product attributes customers talk about and even set the order of improvements? This post follows the procedure of calculating opportunity scores from LDA topics and sentiment scores, using the Galaxy Note 5 as a case.

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